The Snow Must Go On

Curtains up, jazz hands out, and someone please warm up the snow machine – The Snow Must Go On is pure Christmas musical chaos in the best possible way. Isaiah, a once-Broadway-bright actor now dimmed by a decade of setbacks, flees to upstate New York for a holiday recharge and instead lands smack in the middle of a high school production hanging by a tinsel thread. One minute he’s sipping cocoa, the next he’s directing teenagers, casting himself as the lead, and trying to win over a Broadway power player…only to stumble into romance and a whole lot of self-rediscovery. It’s festive, it’s dramatic, it’s camp – and we were born ready to review it.

The Snow Must Go On premiered on Friday, November 28th, on Hallmark Channel as part of MerryThanksgivingWeekend (and is available to stream on Hallmark+.)

The Snow Must Go On movie poster (Hallmark Channel - 2025) | A Broadway hopeful saves a small-town Christmas musical and finds love along the way. Our review of The Snow Must Go On covers all the festive drama. #MerryThanksgivingWeekend #CountdownToChristmas

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Listen to Girls Gone Hallmark’s Review of The Snow Must Go On

About The Snow Must Go On

  • The Snow Must Go On was directed by Jeff Beesley which marks his 40th directing credit. He’s behind several Hallmark favorites like Following Yonder StarA Carol for Two, Haunted Wedding, and The Santa Summit.
  • The screenplay was written by Scott Damian and Heather Provost.
  • Scott Damian has 7 writing credits, including Hallmark’s Season for Love (2018) and A Joyous Christmas (2017).
  • Heather Provost has 5 writing credits and shares those same Hallmark titles.
  • Heather Hemmens stars as Lily-Anne. She has 31 acting credits. We last saw her in Christmas Under the Lights and she’s well-known from The Groomsmen trilogy.
  • Corey Cott plays Isiah. A Broadway guy through and through having starred in NewsiesGigi, and Bandstand. He has 21 acting credits and past Hallmark roles in Season’s Greetings from Cherry Lane and Butlers in Love (2022).
  • Kaelyn Yoon-MacRae as Aurora. She has 4 acting credits, with Hallmark appearances in Kiss Before Christmas and A New Year’s Resolution.
  • Samantha Kendrick plays sister Jess. With 26 acting credits she’s appeared in Hallmark’s Never Been Chris’d and Francesca Quinn, PI.
  • Emily Leung plays Miranda. This is her 4th acting credit; she previously appeared in A Big Fat Family Christmas (2022).
  • Stephanie Sy as Cindy. This is Stephanie’s 71st acting credit. She was recently on Hallmark in A Carol for Two and The Magic of Lemon Drops.
  • Rodrigo Beilfuss plays Noah. This is his 13th acting credit and you may remember him from The Santa Summit.
Photos from The Snow Must Go On (Hallmark Channel - 2025) | A Broadway hopeful saves a small-town Christmas musical and finds love along the way. Our review of The Snow Must Go On covers all the festive drama.
Encouraged by guidance counselor Lilly-Anne, struggling Broadway actor Isaiah takes on directing duties for his niece’s high school Christmas play, but things get complicated when he learns an influential producer’s daughter has been cast in the production. Photo: Credit: ©2025 Hallmark Media/Photographer: Steven Ackerman

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